Safe meal assurance, delivered.

Say goodbye to worries about compliance. Say hello to new customers and enhanced customer service.

With Vitalfootprint’s eatjoy app , you can improve compliance with food labelling regulations , enhance customer service and attract new business through your door.

An estimated 25 million people in the UK suffer from a food allergy or intolerance. For these people and so many more, food traceability and provenance are of the highest importance.

Publish your menu information through the eatjoy app today, so all of your customers can easily access the dish level information they need.

vitalCustomer portal for recipe management

It’s important that you get your food allergen labelling right. Because vitalCustomer is simple and easy to use, you can input the essential information quickly and easily:

Quick Get started in minutes.

Secure Password protected access keeps your recipes safe.

Simple Web-based supply chain collaboration and recipe profiling. View anywhere, any time.

Cost effective Only £25 per month per location. No credit card details needed.

eatjoy app lets you connect with customers

eatjoy uses the recipe information you store within vitalCustomer to enable you to communicate allergen and nutrition information direct to your customers and engage with them.

Eatjoy icon
Download on the AppStore


vitalCustomer is a solution for any establishment serving and selling food to the public, from small independent food businesses to national chains and franchises at every stage of the compliance journey. We provide the tools so you can make sure people who love eating — whatever their dietary requirements — find the right place in you.

Coffee shops

Cafe / Coffee Shops

Sandwich shops

Deli, Sandwich Shops


Restaurants, Hotels

Catering services

Catering services


Central management

Central management

  • Secure password-controlled portal
  • Tiered user access
  • CSV data export (coming soon)
  • Help desk email support
Data capture


  • Create profile for each recipe with description and image
  • Itemise ingredients and weights
  • Link ingredients to suppliers
  • Allocate dishes to a choice of menu types
Allergens nutrition diets

Allergens, nutrition & diets

  • Automate nutritional calculation
  • Auto-populate allergens per dish
  • Capture food provenance information for raw produce
  • Automate ‘diet suitable for’ categorisation (e.g. Vegan, Halal, low calorie)
Presentation communication

presentation & communication

  • Online recipe profile view
  • Multiple branded print out options:
    • - Allergen summary grids for staff
    • - Menu & dish by dish print outs for customers
  • Consistent information between locations and staff
  • QR code access to menu information
  • Dish-level information viewable through Eatjoy app

vitalCustomer is proud to be a finalist in the ODI and Nesta’s Food Open Data Challenge. vitalCustomer uses McCance and Widdowson’s ‘The Composition of Foods’ integrated dataset that draws on the Food Standards Agency UK ingredient and nutrient bank. We also use the American equivalent - USDA database. This enables us to calculate the nutritional content of your recipes for you.

Food standards agency Open data institute Nesta